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I Love Martha Too October 16, 2002

Posted by David Card in Uncategorized.

In I Love Martha Michael Wolff calls Martha Stewart the first postmodern media empire.

I agree but for different reasons: Martha is the very definition of a postmodern media company because it 1. is inherently multimedia and 2. drives its audience cross-media, and 3. has multiple revenue streams, and 4. was online from day one, and 5. has a well-defined target audience.

World Wrestling Entertainment , that, in a bizarre feat of media synchronicity, went public the same day as Martha, is another. ESPN too. Oxygen might be, but hasn’t executed.

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