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Wishful Thinking on Online Entertainment October 23, 2002

Posted by David Card in Uncategorized.

Original programming smiles on dot-coms again One reason for the spurt of creativity may be that ”consumers are willing to pay for things now,” says Mika Salmi, CEO of AtomFilms parent AtomShockwave. Uh, no, they’re not.

Consumer resistence to paying for online entertainment is huge. Survey data and best-practice analysis show near-term opportunities are in exclusive content that people want, not animated shorts, music – maybe – and games.

Consumer Reports, RealNetworks & American Greetings are notable successes. The Wall Street Journal taps corporate, not consumer, budgets.

The USA Today story goes on to talk about BMW’s ads, animated shorts, and paid email under the same headline. That’s a dangerous mixing of apples & oranges.

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