Product Placement Nirvana?

This combination – tween girl surf apparel maker Roxy, HarperCollins, and MTV – sounds like a surefire product placement/synergy hit. But wait, won’t mostly guys watch the show while girls read the books and buy the clothes? And will the show stick to the younger “team members, ranging in age from 10 to 28” that the clothes target? Or take the obvious course and focus on the older teens and up, rather than risking kiddie porn accusations? Anxious fans want to know.