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Some Time Sites Go Behind AOL Wall March 28, 2003

Posted by David Card in Uncategorized.
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Finally, Time Warner is making some Time Inc. magazine sites available only to AOL subscribers. According to reports, People and Entertainment Weekly go AOL-only on March 31. 12 others will follow by mid-May

Real Simple
In Style
Self
Teen People
SI for Kids
Time for Kids
Parenting
Cooking Light
Southern Living
Sunset
Coastal Living
Southern Accents

The sites of other high-circ pubs, including Time, Sports Illustrated, Fortune, Money, Field & Stream, Golf Magazine, and Poplular Science, will remain open, at least for now.

This move is necessary, if not sufficient, to add value to AOL’s BYOA strategy. It’s a tough tradeoff for the individual magazine brands, although much of People’s and Entertainment Weekly’s online traffic is already driven by AOL promotions. Notably, no magazines with serious at-work audiences are affected. Time Warner is taking a somewhat less-risky mom and kids/teens approach.

AP story here.

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