jump to navigation

Some Time Sites Go Behind AOL Wall March 28, 2003

Posted by David Card in Uncategorized.

Finally, Time Warner is making some Time Inc. magazine sites available only to AOL subscribers. According to reports, People and Entertainment Weekly go AOL-only on March 31. 12 others will follow by mid-May

Real Simple
In Style
Teen People
SI for Kids
Time for Kids
Cooking Light
Southern Living
Coastal Living
Southern Accents

The sites of other high-circ pubs, including Time, Sports Illustrated, Fortune, Money, Field & Stream, Golf Magazine, and Poplular Science, will remain open, at least for now.

This move is necessary, if not sufficient, to add value to AOL’s BYOA strategy. It’s a tough tradeoff for the individual magazine brands, although much of People’s and Entertainment Weekly’s online traffic is already driven by AOL promotions. Notably, no magazines with serious at-work audiences are affected. Time Warner is taking a somewhat less-risky mom and kids/teens approach.

AP story here.

%d bloggers like this: