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Future of Sports? March 12, 2003

Posted by David Card in Uncategorized.
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Two articles make me wonder about ad-supported sports television. One previews Major League Baseball’s plan to stream videos of games. It’s going to try to black out local games, which will probably be a failure. And why bother when the initial audience will be so small? Clearly MLB is avoiding tramping too many toes.

The other talks about CBS’s boneheaded idea to migrate the NCAA tournament to its sister Viacom cable nets if it has to do “wall to wall war coverage.” Yes, it’s a nice civic gesture, and CBS might be worried about FCC criticism. But it’s not as if viewers won’t have a choice – even off of cable – of war news broadcasters. Give the people what they want, CBS, and you won’t have to give make-goods when TNN’s Duke-Kansas ratings stink.

It’s looking like better than even money that every non-playoff NFL game will be available by subscription or PPV digital cable or satellite by 2007, when the new DirecTV contract expires. The networks’ contracts run through 2005. Should be some interesting negotiations.

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“Porn” Marketing March 7, 2003

Posted by David Card in Uncategorized.
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My colleague, Lydia, blasts Sisley for doing marketing porn.

Well….yeah. You can’t do this kind of stuff on TV. Or even in magazines. I think it’s a great experiment on pushing the limits. Hey, they link to jesus.com (Unitarians), a cool Altoids site, the Royal Tennenbaums site, and googlefight. Pretty cool, I’d say. Great brand associations. And, of course, you can choose the background rhythm track.

Google + Blogger = ? March 7, 2003

Posted by David Card in Digital Home & Personal Tech.
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Steven Johnson’s take in Slate, on why Google bought Blogger: He posits Google wants to move from “information detective” to “an extension of your memory.” I’m not sure I buy it. Google hasn’t done much in the way of personal tools. But it’s a provocative line of thought.

The founder of Feed, one of my most-missed Internet casualties, Johnson is one sharp commentator. His book,Interface Culture on user interface gracefully blends theory and history, all in the guise of suggesting we need a new critical language to evaluate the Web as an art form. Great stuff; highly recommended, and not just for eggheads – I guarantee it will make you think about practical business opportunities.

Buddy Icon Nirvana cont’d March 5, 2003

Posted by David Card in Digital Home & Personal Tech.
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If I were really clever, I would have thought of this myself. Apparently, I’m getting a lot of traffic to my posting on Apple’s iChat because people are searching for buddy icon images related to the band Nirvana. If you type in “buddy icon Nirvana” in Google, I’m the first thing you get. Honestly, this isn’t intentional. Really. (Though I’m blatantly exploiting it by using the title again.)

Nirvana fans, if you’re looking for buddy icons, I couldn’t find any ready made. Here’s a theme site. Try googling Kurt in images.

Oh, and my buddy icon is often Courtney Love making an obscene gesture, but that’s a total coincidence….

Sweeps? March 4, 2003

Posted by David Card in Uncategorized.
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Fluffing the Numbers is an amusing reminder of the sad state of TV measurement. Too true, sigh.

BTW, Fox won . Think NBC is worried?