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Madonna, Britney, Christina…. August 29, 2003

Posted by David Card in Uncategorized.
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…you know what I’m posting about. Unless MTV is

a) consciously driving up repeat viewing of its video awards broadcast, or
b) very concerned about site traffic and costs

it’s inexplicable that they don’t have the video of the kiss online.

Still pictures are here. But even so, MTV is missing a huge opportunity – why isn’t there a tune-to promo with the schedule for TV repeats right next to the link?

Men in Hoods August 25, 2003

Posted by David Card in Uncategorized.
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I can’t tell if this NY Times story on the “trend” of using monks in advertising is naive or tongue in cheek. It contains this memorable line:

Despite Madison Avenue’s interest in monks, hooded men are not likely to surpass the marketers’ longtime favorites, like supermodels.

Live by the Numbers, Die by the Numbers, Part Deux August 18, 2003

Posted by David Card in Uncategorized.
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A USA Today story highlights the annual Veronis Suhler Stevenson media forecast. One of this year’s themes is provocative. According to USA Today, Media-hungry consumers are expected to spend more time on electronic media they pay for, such as pay-cable networks, DVDs and video games, and less on “free” TV and radio, as well as newspapers and magazines, in the next five years. A big reason: to escape the blizzard of ads.

Well, maybe. I haven’t digested the whole Veronis Suhler report, but in my experience, their methodology usually does some double counting, and creates very big numbers. For instance, they say the average American – that’s including kids – spends 40% of her time with media, including 33 hours a week watching TV and 19 hours listening to the radio. That’s 2.7 hours a day with the radio on; I don’t think the average commute can support that.

Our surveys are self-reported, so have to be taken carefully. But I think they’re directionally accurate, and get the ratios of time spent with various media reasonably right. In any case, media planners and programmers should look hard at the details, not just the topline.

According to our most recent survey, online adults spend 11 hours a week watching TV (that’s the median, the mean is 15), 5 hours listening to the radio (11 hours mean), and 10 hours going online (16 hours mean). Those numbers are in the same ballpark as last year’s figures: see Figure 1.

Yes, these are online users, but no, I don’t think the Internet is cannibalizing TV time, at least not among adults. We’ll be writing up these results in several reports soon.

Oh, and if you were hoping online ads would drive users to paid content – two thirds of online adults said they would not pay for content to avoid advertising.

“News”? August 12, 2003

Posted by David Card in Uncategorized.
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In case you had any doubt about the need for professional human editors, this column made it as the 2nd lede US news story on Google News today at about 4pm eastern. Episcopalians might as well watch football on Sunday- church doesn’t mean anything anymore…

That’s a perfectly legitimate column, but is it news? Important news?

The column originates at the Daily Guardian , which describes itself as a five year old internet news and entertainment site devoted to common sense and balanced information. The link on Googles refers to The Washington Dispatch, which is recruiting writers with this pitch:

The Washington Dispatch publishes the opinion pieces of real Americans, not self-professed pundits.

To submit your work, send a Word or a Wordperfect file (virus free, preferably) to columns@washingtondispatch.com. Include a short, two sentence bio with your work and a public e-mail address.

We only accept exclusive contributions.

Please note that we do not pay for any work submitted. Hopefully, this will change in a few years, however the current state of Internet advertising prevents it.

Thank god we still have those awful mass-media monopolists to fall back on.

Selling Mags Online August 11, 2003

Posted by David Card in Uncategorized.
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In the great minds think alike department, the Journal has a good story on what Time Inc. is doing with its magazine websites. Those interviewed re-write history a bit (selling print subs online has always been a pretty good business), but the piece has lots of detail.

When the Dixie Chicks, a country-music band, posed naked on the front of Time Inc.’s Entertainment Weekly, fans flocked to the magazine’s Web site…But readers were barred by a Web page explaining that only magazine subscribers, newsstand buyers and America Online members could get access.

A chance lost to win new readers? Not exactly. In a two-day period, Entertainment Weekly signed up about 1,500 new subscribers over the Web from people who wanted to read the articles but couldn’t. That’s nearly five times the normal daily rate.

We posted our latest tactical analysis on how to sell print subs online here on the same date.

Tivo Stock Slide August 8, 2003

Posted by David Card in Digital Home & Personal Tech.
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There’s some buzz about a Barron’s story sending Tivo’s stock plummeting. We’ve been saying for years that there’s not much business in DVRs sold standalone, most recently in our DTV forecast . See Figure 7.

While there’s solid consumer demand for DVR functionality – 48% of online adults are interested in tapeless recording and 40% in pausing or rewinding live TV – the ideal product is packaged as part of a satellite or cable TV offering.