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Baseball Radio Online March 23, 2004

Posted by David Card in Uncategorized.

Call me old-fashioned, but I think MSN and MLB are underplaying radio. Sure, video is sexy, but baseball and Internet audio are a perfect match: you can multitask, you can listen at work, the game lends itself to verbal description, and there’s no way to listen to out of town games outside of the Internet. And every game is available.

Baseball radio is what originally jump-started RealNetworks’ subscription business. Maybe the video hype is because the audio deal isn’t exclusive. CNET says AOL also has radio rights.

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