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Blockbuster on the Cheap? July 23, 2004

Posted by David Card in Uncategorized.
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Nothing really new in this Journal story, but it continues the saga of how difficult it is to create blockbuster hits. The summer tentpole – esp. if it has franchise potential – is so seductive that Hollywood (in this case, Universal) keeps taking $100 million-plus shots. The Bourne series is an example of a disciplined, mid-priced hit.

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