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Blockbuster on the Cheap? July 23, 2004

Posted by David Card in Uncategorized.

Nothing really new in this Journal story, but it continues the saga of how difficult it is to create blockbuster hits. The summer tentpole – esp. if it has franchise potential – is so seductive that Hollywood (in this case, Universal) keeps taking $100 million-plus shots. The Bourne series is an example of a disciplined, mid-priced hit.

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