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Could It Be….Album Advertising?? September 17, 2004

Posted by David Card in Uncategorized.

Other than radio or outdoor (and in-store), you rarely see much advertising for CD releases. So it’s great to see Matador promoting the new Interpol album. I saw the ad on Gawker (well, actually, Defamer, Gawker’s LA sister blog), which is highly apropriate, Interpol being so New York. On the other hand, I’m not a regular reader of either site, but I do like Interpol. Hmm.

The promotional site lets you listen to extended clips, and has the requisite IM buddy icons and tour dates. Radio and on-air music videos still carry the most influence on music purchases, according to JupiterResearch surveys. But listening to a clip is effective for 13% of music buyers, and for 32% of the key big-spending, digitally active aficionados, according to our latest.

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