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Marketwatch: Don’t Underestimate Syndication November 15, 2004

Posted by David Card in Uncategorized.

Alan will no doubt crow that Dow Jones’ proposed acquisition of Marketwatch is a further sign that advertising trumps consumer-paid content online. But 58% of Marketwatch’s 2Q revenue came from syndication, compared to 40% from advertising. Syndication is outgrowing advertising, too, although that’s due to Marketwatch buying Pinnacor. Its syndication business is a nice fit with Dow Jones’.

Marketwatch partners? The CBS deal expires next October; it probably won’t be renewed. Thomson Financial is a Dow Jones competitor, but I wouldn’t be surprised to see that one live on. Pearson (the Financial Times, the Economist) and Dow Jones are also competitors that occasionally dance together.

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