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More Laffs as Hollywood Co-Opts Heaven & Hell March 28, 2005

Posted by David Card in Media.

Now it’s the Journal’s turn to look at “religious” programming on the broadcast nets.

(Kevin Reilly, president of entertainment at NBC) says it’s about time networks got more specific. “Going into these waters with only the safest kind of content would be missing out on a golden opportunity,” he says. “People want programming that goes right at it. I’m fairly confident that there are many millions of people out there who will appreciate having a frank religious dialogue in a show.”

…The decidedly unwholesome “Desperate Housewives” couldn’t be such a massive hit without a fair number of religious types tuning in, executives say. Says Mr. Reilly, “By offering shows that have a morality and belief at the center as well as some racier content — hopefully a lot of people can have their cake and eat it too.”

Do these entertainment execs realize just how silly – or clueless – they sound? I’m sure tons of people went to see The Passion of The Mel because of the torture scenes.

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