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More Monday Night Skepticism April 27, 2005

Posted by David Card in Media.

Wall Street Journal TV columnist Joe Flint raises many of the same issues I did about Monday Night Football’s migration to ESPN. He also points out that ESPN’s hugely popular and presumably quite profitable NFL PrimeTime will have to move to a later time slot on Sundays.

Under the deal, which kicks off in the fall of 2006, NBC walks away with several prizes: The network will be able to air a Sunday post-game highlights show in prime time, potentially grabbing the audience that used to tune in to ESPN for its popular Sunday highlights show, “NFL Primetime.” The ESPN show, which might as well be renamed “NFL Latenight,” will be pushed several hours later, until midnight on the East Coast.

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