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XM Hooks Up with Napster July 27, 2005

Posted by David Card in Media.
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This could be cool.

    XM Satellite Radio and digital music provider Napster Inc. on Wednesday said they would launch a service that lets XM subscribers buy music they hear on XM radio, sending Napster shares up 7 percent…The plan calls for the joint launch of “XM + Napster” in the fourth quarter of 2005 in conjunction with the availability of new XM/MP3 digital music players that let users bookmark songs they hear on the radio for future purchases online.

Bookmarking a song you heard on the radio for later purchase is a great idea if it’s implemented smoothly. Radio is still by far the number one music purchase influencer (see Fig. 8), cited by 57% of adult music buyers, twice as much as the next leading category, music videos (cited by 26%). Radio is more important for heavier spenders.

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