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XM Hooks Up with Napster July 27, 2005

Posted by David Card in Media.

This could be cool.

    XM Satellite Radio and digital music provider Napster Inc. on Wednesday said they would launch a service that lets XM subscribers buy music they hear on XM radio, sending Napster shares up 7 percent…The plan calls for the joint launch of “XM + Napster” in the fourth quarter of 2005 in conjunction with the availability of new XM/MP3 digital music players that let users bookmark songs they hear on the radio for future purchases online.

Bookmarking a song you heard on the radio for later purchase is a great idea if it’s implemented smoothly. Radio is still by far the number one music purchase influencer (see Fig. 8), cited by 57% of adult music buyers, twice as much as the next leading category, music videos (cited by 26%). Radio is more important for heavier spenders.

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