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Tinker Bell Does MP3 September 29, 2005

Posted by David Card in Digital Home & Personal Tech.



Disney’s done branded CD and DVD players before, and Mix Clips aren’t too original — although ultra-small kid-targeted music formats are usually clips-only, and sold as keychains. At $49 (128MB), it’s priced to move.

Walt Disney Co. is set to announce today the release of a $49 digital audio MP3 player aimed at 6- to 12-year-olds. Like most digital audio players, Disney’s Mix Sticks allows users to download music from the Internet or from CDs copied on a computer. But the device also allows users to plug-and-play music by inserting postage-stamp-size memory cards called Mix Clips, which can hold about the same amount of music as a CD. One of the four models, which also play Windows Media Audio music files, features Tinker Bell on the casing with the slogan “Sassy Pixie.”

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