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MySpace Isn’t a Portal… January 25, 2006

Posted by David Card in Media.
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…it’s Amway crossed with eBay! Don’t tell the cool kids!

That’s according to News Corp.’s Ross Levinsohn, in this WSJ interview. Fun times. I guess this explains how MySpace can soak up lots of the time spent online but not so many of the ad dollars yet — it’s cheap!:

    WSJ: Why should advertisers choose your network over proven performers like Yahoo and MSN?

    Mr. Levinsohn: Not to take anything away from Avis, but we’re going to try a lot harder to establish our place in the marketplace. Yahoo doesn’t have to do it, they’re the 800 pound gorilla. For MSN to do a custom program, you have to spend at least seven figures.

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