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MySpace Isn’t a Portal… January 25, 2006

Posted by David Card in Media.

…it’s Amway crossed with eBay! Don’t tell the cool kids!

That’s according to News Corp.’s Ross Levinsohn, in this WSJ interview. Fun times. I guess this explains how MySpace can soak up lots of the time spent online but not so many of the ad dollars yet — it’s cheap!:

    WSJ: Why should advertisers choose your network over proven performers like Yahoo and MSN?

    Mr. Levinsohn: Not to take anything away from Avis, but we’re going to try a lot harder to establish our place in the marketplace. Yahoo doesn’t have to do it, they’re the 800 pound gorilla. For MSN to do a custom program, you have to spend at least seven figures.

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