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What Will Viacom Do with Xfire? April 25, 2006

Posted by David Card in Media.

Will be interesting to see if Viacom can figure out how to monetize Xfire without turning it into spy adware. I don’t have high hopes, though I wish ’em luck. Xfire is fundamentally a communications platform, much more like IM than like conventional content and programming.

    Xfire, of Menlo Park, Calif., had revenue in the single-digit, million-dollar range last year, according to Viacom.
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