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What Will Viacom Do with Xfire? April 25, 2006

Posted by David Card in Media.
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Will be interesting to see if Viacom can figure out how to monetize Xfire without turning it into spy adware. I don’t have high hopes, though I wish ’em luck. Xfire is fundamentally a communications platform, much more like IM than like conventional content and programming.

    Xfire, of Menlo Park, Calif., had revenue in the single-digit, million-dollar range last year, according to Viacom.
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