Live Ads as Tivo-Busters April 27, 2006Posted by David Card in Media.
Mark Cuban hits it again. I love it. I’ve been saying live TV was a Tivo-buster for years. But live ads? Brilliant. The ads could be very consumer created content- and WOM-friendly. On-trend, as they say.
(BTW, clients who check the link, please ignore the ancient forecasts. The themes still work. Well, most of ’em.)