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Live Ads as Tivo-Busters April 27, 2006

Posted by David Card in Media.

Mark Cuban hits it again. I love it. I’ve been saying live TV was a Tivo-buster for years. But live ads? Brilliant. The ads could be very consumer created content- and WOM-friendly. On-trend, as they say.

(BTW, clients who check the link, please ignore the ancient forecasts. The themes still work. Well, most of ’em.)

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