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No Wonder the Indian Economy Is Booming May 5, 2006

Posted by David Card in Media.

Yet another example of how consumer media trends are often strikingly different across cultures and regions. India is in the midst of a newspaper boom, driven by young readers.

    Growth of print ad revenue has been outpacing that of television. Print ad revenue has grown by an annual 12% to 14% in the past few years, says Deepak Kapoor, an executive director at PriceWaterhouseCoopers, New Delhi.

Be very, very careful about applying South Korean “lessons learned” about broadband, or Scandinavian mobile data trends.

    At a shopping-mall McDonald’s here in India’s capital, Isha Gupta, a 22-year-old MBA student, ignores a blaring television and flips through a newspaper, while munching a burger. “TV news doesn’t cover critical discussions,” says Ms. Gupta. “If I’m online, I’d rather chat with friends than read the news.”
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