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All Good Partnerships Come to an End May 8, 2006

Posted by David Card in Media.

I’m flabbergasted.

    Disney is not renewing its cross-promotional pact with the fast-food giant [McDonald’s, that is], ending the arrangement with this summer’s release of “Cars” and “Pirates of the Caribbean: Dead Man’s Chest.” One reason, say multiple high-ranking sources within Disney, is that the company which prides itself on being family friendly wants to distance itself from fast food and its links to the epidemic of childhood obesity.

I seriously doubt this is actually the work of Steve Jobs, but if it is, fire his butt.

    Disney declined to discuss the breakup. But in a conference call last year, Pixar Animation Studios chief Steve Jobs who is now Disney’s largest shareholder in the wake of Disney’s recent purchase of Pixar signaled his ambivalence about using characters to sell fast food while promoting a film.

    “There is value” in fast-food tie-ins, Jobs said then. “But there are also some concerns, as our society becomes more conscious of some of the implications of fast food.”

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