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Jeff Zucker Tries to Re-Invent Broadcast TV Online May 15, 2006

Posted by David Card in Media.
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According to the Journal, NBC wants to tie together its Internet channels with its own media player, all the better to sell ads across the network. I suppose. Funny how the portals don’t have to do that.

Regular readers know I totally believe an online network could play a role similar to that of a broadcast TV network: show promotion, ad sales across shows, audience aggregation & segmentation, funding content creation. I just doubt any of the current broadcast nets have the wherewithal. That’s what Yahoo, AOL, and MSN do. And maybe Google. Content — which the broadcast nets don’t own much of anyway — ain’t king. Audience is.

    NBC Universal, a unit of General Electric Co., said it also will launch a new video player on all of the company’s Web properties, including the sites of its local stations, Bravo, Sci-Fi and USA networks and the female-oriented online venture iVillage Inc.

    The video player will make it easier for NBC Universal to sell ad packages spanning all of its sites — a key part of the company’s ad-sales strategy and overall effort to create a brand online.

    “We’re seeing the power of the Web to capture TV fans and extend the television experience,” said Jeff Zucker, chief executive of the NBC Universal Television Group.

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