News Flash: News Isn’t Dead (It’s Just Sluggish Newspapers) June 24, 2006Posted by David Card in Media.
This piece by Jack Shafer at Slate is totally on the money. Medium-sized papers that can’t go ultra-local or specialist-audience are hurting most, and unnatural bloat (does every paper need international bureaus?) is being pared down.
- Like the ailing—but much alive—character prematurely tossed onto the meat wagon in Monty Python and the Holy Grail, newspapers are right to shout, “I’m not dead!” In their dying, the best newspapers are plotting—and experiencing—rebirths as multiplatform news companies. They’re building out their Web sites, investing in free daily tabloids, partnering more extensively with radio and TV, sending advertiser-supported news to cell phones, and frantically devising business models to make the new equation work.