Been a Long Time Since I Rock and Rolled July 18, 2006
Posted by David Card in Media.trackback
It’s too early for Cadillac to target Millennials, so whaddaya say, GenX and Metallica?
- General Motors’s Cadillac is shelving Led Zeppelin’s “Rock and Roll,” which it has used in commercials since early 2003, in favor of pursuing new ideas. “We have a brand new campaign coming out, which won’t include Led Zeppelin, and that pretty much says it all,” says Kevin Smith, a Cadillac spokesman.</ul
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