Been a Long Time Since I Rock and Rolled

It’s too early for Cadillac to target Millennials, so whaddaya say, GenX and Metallica?

General Motors’s Cadillac is shelving Led Zeppelin’s “Rock and Roll,” which it has used in commercials since early 2003, in favor of pursuing new ideas. “We have a brand new campaign coming out, which won’t include Led Zeppelin, and that pretty much says it all,” says Kevin Smith, a Cadillac spokesman.</ul
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