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Apparently, Supermodels Aren’t Celebrities July 26, 2006

Posted by David Card in Media.

Silly piece in the Journal:

    The pendulum’s swing back to models reflects what some fashion marketers are calling “celebrity fatigue”: A-list entertainers are so overexposed that “there is a major lack of trust,” says Milton Pedraza, chief executive of the Luxury Institute, a New York consulting firm.

Yet the story goes on to differentiate between supermodels and plain old regular models:

    Interestingly, the fashion industry has shied away from models for so long that advertisers seeking a well-known face have to go back to supermodels like Ms. Turlington (age 37) or Ms. Campbell (age 36) or Ms. Moss (32), says Sean Patterson, president of Wilhelmina Models, New York. “The industry hasn’t allowed a new set of supermodels to be created,” he says.
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