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The Borg of Sports Will Assimilate You August 11, 2006

Posted by David Card in Media.

Two more signs that my very definition of a modern media company (single brand, single audience, all media), ESPN, is pretty much unstoppable:

from the NY Post

    In another validation that the cable sports juggernaut is the lifeblood of the Walt Disney Co., the media giant’s third quarter earnings yesterday showed ESPN accounting for roughly half of Disney’s $2 billion in operating income.

and from Reuters

    Walt Disney Co.’s ESPN network said on Thursday that its sister ABC Sports broadcasts will air from ESPN-branded sets starting in September, part of the entertainment giant’s effort to win market share by luring consumers with its best-known brands.

They’re still gonna screw up Amuhrica’s Monday nights.

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