What the Heck, It’s Worth a Shot August 18, 2006Posted by David Card in Media.
Why not give it a try? Time is going to publish on Fridays instead of Mondays:
- By hitting newsstands before the weekend, rather than at the start of the workweek, Time’s publisher Time Inc. hopes to make the magazine more appealing to busy readers. The move is essentially an admission — from the country’s biggest news magazine — that the decades-old concept of a newsweekly summarizing the week’s events is no longer relevant in today’s fast-paced news environment. Time Inc. is a unit of Time Warner Inc.
But going forward, it’s going to be very, very difficult to create value with a print newsweekly.
- “Nobody breaks news in print anymore,” (Time Inc. editor in chief John) Huey said in an interview. “Time has broken a lot of news in the last year, and none of it was in print,” he said.