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Microsoft Scores Facebook Ad Deal August 23, 2006

Posted by David Card in Media.
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If you can’t get MySpace, Facebook ain’t half bad. Microsoft got the Facebook ad-selling deal, though it’s initially focused on banners, not paid search, according to the Journal. For comparison’s sake, in recent months Facebook has been getting around 14M unique visitors, vs. MySpace’s 50+M (and Yahoo’s 170+M); and Facebook has been showing 6B page views vs. MySpace’s 30B (and Yahoo’s 37-39B), according to comScore Media Metrix traffic data.

No talk of dollars, guaranteed or otherwise, or revenue-sharing rates. Or explicit mention of adCenter, for that matter, though I can’t imagine it’s not part of the deal.

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