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Google-Intuit Integration Promising September 14, 2006

Posted by David Card in Media.

My usual “partnership” caveat applies — Deals are meaningless until two of the following apply:
– It’s exclusive
– Money changes hands
– Product ships

But, if those kick in, this looks very promising.

    For the first time, small businesses can use QuickBooks to market themselves online by listing their businesses on Google Maps™, creating and managing advertising campaigns with Google AdWords™ and posting their products for sale on Google through Google Base™ – a free product listing service. Integrated into QuickBooks 2007, available this fall, QuickBooks customers will have the ability to attract new customers using Google, the world’s leading search engine.

If there’s anything remotely like a univesal small business platform, it’s QuickBooks. Microsoft? Yahoo? Bueller?

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