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Facebook Courting Yahoo? September 21, 2006

Posted by David Card in Media.
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The Journal is rumoring that Yahoo is in serious talks to buy Facebook. Other interested — but seemingly jilted — parties named include Viacom and Microsoft. Yahoo would be a good home for Facebook:

– Good ad targeting infrastructure
– Lots of sponsorship potential
– Tons of entertainment advertising/promotion opportunity
– Lots of communications services integration potential

And Yahoo 360 doesn’t seem to be going anywhere for older teens and young adults.

But one could say all the same things about Microsoft. And of course, neither one has traditional media properties. But it sure seems like Time Warner and News Corp. will continue to be the only mainstream media congloms building online networks.

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