Would You Like Fries with that Stormy Adolescence? October 4, 2006Posted by David Card in Media.
In a story about Burger King’s forthcoming $3.99 Xbox games, marketing head Russ Klein tells the Journal:
- …One, our core customer is a customer who generally appreciates the edge, if you will, that we deliver our advertising with. Two, we think that the DNA of the Burger King brand tends to be a bit more adolescent and stormy than that of our competitors. McDonald’s tends to be a regression to childhood while Wendy’s is more paternal and old-fashioned. …My personal philosophy is effective advertising stems from tension, and when it’s provocative it’s more ingrained in the culture…