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Yahoo Missing Out on the Big Trends? October 11, 2006

Posted by David Card in Media.

I can’t say I disagree with this largely negative NY Times take on the Yahoo. I still believe the company is the best-postioned online media brand, but it’s not capitalizing nearly enough on five factors that are potential game-changers in portal-land:

– Internet advertising recovery (driven by search)
– US home broadband crossover
– Social media & marketing
– Competitive flux (at AOL and MSN)
– Website deconstruction

Of these, social media is the most critical. Yahoo’s big picture pitch is still valid, but according to advertisers interviewed by the Times, it isn’t resonating. 21st Century Portals report coming soon.

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