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So Much for Promotional Webisodes October 17, 2006

Posted by David Card in Media.

Jupiter analysis strongly recommends that TV and filmed entertainment companies use new platforms like mobile and Internet primarily for promotion. But then something like this happens.

    NBC Universal, the studio behind “Battlestar,” refused to pay residuals or credit the writers of these “Webisodes,” claiming they’re promotional materials. So “Battlestar” executive producer Ron Moore said he wouldn’t deliver any more of them, including the 10 that were already in the can. In response, NBC Universal seized the Webisodes and filed charges of unfair labor practices against the Writers Guild of America, which advised Moore and producers of three other NBC Universal shows not to deliver any new Web content until they had a deal over residuals.

Can’t we all just get along? (And write that into the contract?)

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