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NBC Whackings: Perspective, Please? October 19, 2006

Posted by David Card in Media.
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The Journal says NBC is cutting 700 jobs, rearranging News, and foregoing dramas in the 8PM timeslot. Why?

    The rise of video-laden Web sites such as YouTube and portable devices is threatening the networks’ longtime business model of putting out programs with advertisements that people sit before a television set at home to watch. The networks are trying to ensure that people looking at a computer screen or carrying a video iPod from Apple Computer Inc. will still watch their programming.

Gee, last I checked, NBC’s ratings started to tank in 2002 and cratered in ’03, way before YouTube and iTunes videos even launched. Didn’t it have something to do with Seinfeld and Friends? And the arrival of Survivor and CSI on CBS? Oh yeah, and, as the article notes, Fox has been more or less doing this since, oh, 1989. Note overall broadcast vs. cable viewing (Figure 2).

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