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Lightning Progress in TV Ad Measurement October 25, 2006

Posted by David Card in Media.
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Nielsen Media tries to measure TV commercial viewing; cable nets opt out. I’m not sure whether to say:

– Poor old Nielsen, they try to do the right thing, and nobody listens. Or
– See how slow things move? Don’t worry too much about our worst-case scenario (Figure 7) on DVR ad-skipping and ad-spending decline. Or
– Uh oh, if the cable guys run for the hills, are they running away from the advertisers?

BTW, lest you think I only read the Journal, the reason I’m linking is because it has the best coverage. Neither the LA Times nor Hollywood Reporter have the story yet, and here are takes from Variety and Multichannel News. You be the judge.

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