Jupiter Music Survey Results December 3, 2006Posted by David Card in Media.
We’ve posted the report analyzing our latest US music survey. Some key findings:
– Prior JupiterResearch surveys showed that digital music behavior had largely stabilized, but in 2006 MP3 player usage is up, galvanizing other activities. Among online adults, 25 percent rip, 25 percent burn, and 21 percent maintain a digital music collection. For young adults, these figures are all doubled.
– More online adults are interested in downloading digital singles (17 percent) than in subscription services for $10 per month (six percent), and interest in — or awareness of — over-the-air services is nascent at best.
– Our surveys have shown a steady increase in the size of consumers’ digital music collections over the past three years. Even so, only 18 percent of online adults with music collections have more than 1,000 songs on their computers.
– A core segment of super fans (18 percent of online adults) — who are heavy music listeners and spenders — are very open to digital and online music activities and for-pay services. Heavy spenders’ (20 percent of online adults) activities largely mimic those of heavy listeners (14 percent of online adults), who comprise a group of at-work radio listeners as well as young file sharers.