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Slowhand Sells Rhapsody Sansa December 7, 2006

Posted by David Card in Media.
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Real Rhapsody’s TV ad promoting SanDisk integration. It’s a little subtle in connecting the dots between a massive music library and a Rhapsody device, but Emily reminds me this is about awareness. And it’s impossible to describe a subscription music service in a TV spot anyway. Real must be sure it does its paid search campaign in support, but it seems to be doing so. And Clapton’s not a reach. A lot of potential customers will be music aficionados and high-spending, heavy-listening super fans, who, if not boomers, aren’t all kids.

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