Three-Screen Programming Means More Fragmentation December 21, 2006Posted by David Card in Media.
Colleague Joe Laszlo’s realistic take on three-screen programming is a must-read. Disintermediation? Maybe….
- While some programmers view broadband video as a chance to disintermediate historic network operators, broadband will lead to a more fragmented landscape of intermediaries, not disintermediation per se. This fragmentation will create significant complexity, but also opportunities for owners of desirable content to strike favorable deals.