Are You a Badge? Or a Currency? January 2, 2007Posted by David Card in Media.
I missed this one earlier. Cool idea, courtesy Organic’s Mark Kingdon:
- Are you a badge, a destination, or social currency? As a brand, decide what you’re going to be to your consumer. In other words, decide what value you’ll provide. People are what they consume, so will you give your consumers a “badge” or a representation of your brand they can incorporate into their identities? Will you create a cool place for them to hang out in and commune with like-minded friends? Or will you provide an insider piece of information they can carry as social currency or something that gives them a cool factor with their peers? Always be clear on how you want to engage consumers and provide value.
Fits in nicely with Emily’s recommendations for cultivating New Influentials.