Chuck Would Not Be Proud January 2, 2007Posted by David Card in Media.
- A brand that’s tried grassroots home videos and press releases with “ass whooped” is now utilizing traditional brand integration by outfitting everyone on “Deal or No Deal”–a show designed to appeal to as much of the public as possible. Moreover, “Deal” has a decidedly non-Taylor median age–50.6–the same as “20/20”
….The oldest cliché in marketing is “be true to your brand.” It’s a stretch to believe a vanilla game show is a medium that does that for Chucks. Bummer deal.