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Chuck Would Not Be Proud January 2, 2007

Posted by David Card in Media.
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I rarely miss a chance to post on my favorite sneaker brand. I totally agree with MediaPost’s David Goetzl — bad, bad product placement idea. I knew this Nike thing was trouble.

    A brand that’s tried grassroots home videos and press releases with “ass whooped” is now utilizing traditional brand integration by outfitting everyone on “Deal or No Deal”–a show designed to appeal to as much of the public as possible. Moreover, “Deal” has a decidedly non-Taylor median age–50.6–the same as “20/20”

    ….The oldest clich in marketing is “be true to your brand.” It’s a stretch to believe a vanilla game show is a medium that does that for Chucks. Bummer deal.

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