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Integrated TV-Internet Measurement Takes Big Leap Forward January 10, 2007

Posted by David Card in Media.
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From the Department of backhanded compliments: well, Hallelujah.

    NIELSEN MEDIA RESEARCH HAS QUIETLY begun installing Internet tracking software on the home computers of people in its TV ratings households, marking the first step in the development of a so-called “integration panel” measuring both traditional TV-based and online video content. “To date we have installed and are receiving Internet data from more than 20 homes,” Nielsen CEO Susan Whiting said in a letter sent to clients Tuesday updating them on developments related to Nielsen’s so-called A2/M2 (Anytime/Anywhere) measurement initiative, which will expand Nielsen’s tracking of video content outside the home, on to the Internet, into public places and on a variety of mobile devices.

(my emphasis)

VNU bought TV-watcher Nielsen Media Research and took a majority position in Internet-watcher NetRatings in 1999. Some time has passed since then.

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