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Website Deconstruction: No Longer Bleeding Edge January 12, 2007

Posted by David Card in Media.

Barry’s been talking about Website deconstruction (Figure 10) — especially in the context of news — for a while now, and in my last year’s predictions I pegged it critically important, but still bleeding edge. This story in the Journal shows how some UK papers are using SEO, SEM, and core editorial tactics to “make every page a landing page, with Google as your search engine.”

    “The most important driver of all readers [to our site] is Google, except for people who know us and come directly,” says Edward Roussel, the Telegraph’s digital editor. “It plays a critical part of exporting our brand, particularly to the U.S.” Trying to figure out how to gain more prominence is “something of a dark art,” he adds.
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