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Battelle: “Merchandising” to Counter Website Deconstruction January 18, 2007

Posted by David Card in Media.

Battelle talks — at length, oh gawd at length, and without a real solution — about counteracting Website Deconstruction. There’s some good thoughts here, and some good lifts from CNET and Amazon, about “merchandising” the rest of your site to those that arrive via search.

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