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Fearful Synergy January 19, 2007

Posted by David Card in Media.
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Today the top story on the Chicago Tribune’s web page is an amusing piece on how Careerbuilder’s going to fire the chimps in its ad campaign as a teaser to its Super Bowl spot. The lead video (a few moments ago, now it’s third) on the Trib’s front page is one of the spots in the campaign. Not a video story about it, just the commercial itself. As of this writing, the story is the most popular of the last hour.

Regular readers know I’m a staunch defender — the last defender? — of synergy, a big fan of product placement, and generally an ad slut old-media apologist. But Tribune Co. owns Careebuilder, and, though it fesses up to that in the story, this whole thing makes even me a little uncomfortable.

Of course, as I post, the number four most-viewed GooTube clip is a Jeep promo. The kids love the ads!

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