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Best Search UI — Yes, It’s from Ask January 28, 2007

Posted by David Card in Media.

Ask’s AskX experiment is the best UI from a mainstream search engine I’ve seen in years. If the results are good, it’s enough to make me switch. Try the “apple” experiment (Google’s first page of results have nothing to do with fruit, only computers and iPods; Microsoft’s Live Search does better). Woo hoo, faceted results. Why, oh why did AOL abandon using Teoma atop Google results?

I’m not sold on AskCity yet, but this is another great sign of life. But guys, if it’s so “secret,” why is it in the Journal?

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