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Consumer & Media Strategeries at Microsoft January 31, 2007

Posted by David Card in Media.

This FT interview with Microsoft’s Steve Ballmer is a must-read. The NY Times did a really good piece on Ballmer last weekend, but this one is straight from the source. Some good clues on what Microsoft thinks is (most) important, and how it plans to get there.

    Today, the big phenomenon that we can embrace – the big fat thing for us to think about, embrace, endorse, compete with – is what does ad-funding mean? Whether it is for search, or whether it is for business-services, or whether it’s for other online services, what does that funding mean as a competitive business model and do we embrace it as is? Do we modify it? Do we just compete with it, with more of a transaction or subscription model? But how we deal with that is a Job One issue.

    So rather than say search which is important (and search will be the way people think about it), I would say across the product line, thinking about that business model and how we embrace, extend, change or compete is very important.

Yeah, I think it’s safe to say they still have smart guys running things in Redmond.

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