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Yes, Virginia, there Is Good DRM: for On-Demand Services February 7, 2007

Posted by David Card in Uncategorized.

I got clarification from RealNetworks on its stand on DRM. Yes, Real believes a la carte downloads should abandon it. Otherwise, they’re an inferior product to CDs. (Good point, and many consumers agree: See Figure 5.) Real is totally committed to unlocking new business models with DRM, just like we think they should be. You can’t build the jukebox in the sky without it.

Real believes that digital purchases, stimulated by compatible, unprotected music, would make Rhapsody an even better discovery vehicle and try-before-you-buy option. And Real is attempting to address the issue of portability — as in “mobility,” not Apple compatibility — via its own ecosystem and partners like SanDisk.

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