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Apple Does Some Artist Marketing February 14, 2007

Posted by David Card in Media.

Wow. Apple actually does some music promotion. I can’t say I’ve seen this kind of thing from them before. This is from the weekly iTunes Music Store New Music Tuesday e-mail newsletter (which I still get on Wednesday, east coast time):

    If you like Coldplay and Snow Patrol, we think you’ll love Borne. Led by vocalist Cameron Tapp, the Aussie indie band Borne explores rugged emotional terrain via melancholy piano lines and euphoric guitar rock. Last year, the band sent a demo CD to our Sydney office that went on to become the most successful free single in the history of iTunes Australia. To give Borne the chance to be heard by a wider audience, we’ve chosen “The Guide” from their new album Loss of Signal as our first-ever worldwide free Single of the Week. If you like them as much as we do, you can pick up their whole album for an incredible $5.99.

This is pure, editorial merchandising. That is, it isn’t generated by any recommendation robots. At least I don’t think so — I don’t like Coldplay or Snow Patrol and Apple has no reason to think I do.

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