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We’re All Professionals Here, Part XXIII February 20, 2007

Posted by David Card in Media.

At the risk of sounding curmudgeonly, typos and malapropisms on the front page can’t possibly be good for your cred. For a while now, we’ve been saying, based on consumer surveys, that users think they trust professional content more than consumer-created stuff. See Figures 1 and 2 in this report, for instance. But you can always erode that trust:

– Sparta’s good King Leonidas’ name misspelled on Yahoo Movies.
This was on the front page of NFL.com this weekend.
– I can’t find it now, but again, this weekend, a front-page Weather.com video link mentioned “astroids,” which may indeed refer to a mathematical function, but not what falls out of the nighttime sky.

And there’s some fly-by-night analyst firm out there that mis-uses an indoor sports metaphor and a Latinism within 50 words. (Of course it’s in a blog, so I guess it doesn’t count.)

C’mon, gang, what is it, intern season? That’s what spell-checkers and Google are for, not to mention IMDB and Wikipedia…

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