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We’re All Professionals Here, Part XXIII February 20, 2007

Posted by David Card in Media.
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At the risk of sounding curmudgeonly, typos and malapropisms on the front page can’t possibly be good for your cred. For a while now, we’ve been saying, based on consumer surveys, that users think they trust professional content more than consumer-created stuff. See Figures 1 and 2 in this report, for instance. But you can always erode that trust:

– Sparta’s good King Leonidas’ name misspelled on Yahoo Movies.
This was on the front page of NFL.com this weekend.
– I can’t find it now, but again, this weekend, a front-page Weather.com video link mentioned “astroids,” which may indeed refer to a mathematical function, but not what falls out of the nighttime sky.

And there’s some fly-by-night analyst firm out there that mis-uses an indoor sports metaphor and a Latinism within 50 words. (Of course it’s in a blog, so I guess it doesn’t count.)

C’mon, gang, what is it, intern season? That’s what spell-checkers and Google are for, not to mention IMDB and Wikipedia…

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