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MySpace Acquires Targeting Technology February 23, 2007

Posted by David Card in Media.

ClickZ has the best coverage I’ve seen yet on Fox Interactive’s purchase of Strategic Data Corp. Looks like MySpace is finally going to try to get payoff on the promise of targeting its users by the ton of info they enter in their profiles. I suppose that sounds a little creepy, but isn’t that what big social networks should deliver? If you’re a social network member — assuming you’re not some awful predator — you’re putting extremely accurate info into your profile, in the hopes of meeting like-minded people. And good targeting will deliver marketing you’d actually be interested in. We’ll be watching this one closely.

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