“Technosexuals” Can Smell Nice, Too March 8, 2007Posted by David Card in Media.
Must-read story in the NY Times on Calvin Klein-Coty’s follow-up to CK One, but for millennials, CK in2u.
- Last year, the company went so far as to trademark “technosexual,” anticipating it could become a buzzword for marketing to millennials, the roughly 80 million Americans born from 1982 to 1995. A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.”
I won’t more than mention the porn site. (You can find it yourself; this is a family blog.) But I’ll shake my head at the fact that the URL for the social site in support of the fragrance seems a little off. And guys, it would be better to tease a little more — i.e., give up a little content, or at least a reason for coming in — before you force a user to register.
Like the Wal-Mart customer segments, Jupiter can tell you a lot about these mythical(?) “technosexuals”, if you’re interested.