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One More Reason to Love NASCAR March 16, 2007

Posted by David Card in Media.

Oh man, I think I may be getting hooked. Gotta love this.

    AT&T on Friday filed a lawsuit in U.S. District Court in Atlanta to have its logo replace the Cingular logo on the No. 31 Chevrolet driven by Jeff Burton…
    As a part of the 10-year, $700 million contract Nextel — now Sprint Nextel — signed in 2004 to sponsor the Cup series, cellular phone competitors not already involved with NASCAR were not permitted to enter the sport.
    Alltel and Cingular were grandfathered in and allowed to continue their sponsorships of the No. 12 car of Ryan Newman and No. 31 of Burton. Because AT&T merged with Cingular and the Cingular name is being phased out, NASCAR argues that Cingular no longer is protected.
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